Where Japan and Thailand connect―Toward the next chapter of business

This PR event was organized to have a special and distinctive feel, inviting Key Opinion Leaders (KOLs) from various large corporations and government agencies. The goal was to promote KANNA, a project management application by Aldagram Inc., which aims to enhance work efficiency in Thailand's construction and real estate industries.

In 2024, Marubeni Thailand held a celebration for its 70th anniversary since the company's first branch was established in Bangkok in 1954. The event welcomed over 300 attendees, including important figures like Thailand's Deputy Prime Minister and executives from various Japanese organizations.

Following the easing of the COVID-19 situation, we organized a seminar to celebrate the resumption of tourism between Japan and Thailand. The event was held during the APEC leaders' summit, and distinguished guests from both countries were invited to be guest speakers. The Japanese representative was honored by the presence of Japanese Prime Minister H.E. Mr. Fumio Kishida, and executives from various Japanese tourism organizations also attended.

Tourism in Japan is highly popular in Thailand, especially due to its seasonal scenery and food—an experience not available in Thailand. However, most Thai tourists prefer to visit major cities, while secondary cities remain largely unknown. We organized seminars to provide information about Japan to Thai travel companies and developed the JNTO B2B website to serve as a comprehensive source of information. The goal was to boost collaboration between the tourism sectors of both countries.