Japan Pavilion booth at “THAIFEX 2024”

ภาพรวมโครงการ：

The Japan Pavilion at “THAIFEX 2024,” the largest food exhibition in Southeast Asia, aimed to expand product exports and access new markets with support from JETRO. Mediator was entrusted with the planning, execution, and management of the Japan Pavilion, including booths for various local Japanese banks. Our role also involved publicizing the event and organizing activities for Thai buyers to attract more visitors to the Japan Pavilion. Additionally, we held a special “Special Cooking Show” featuring famous chefs from “Iron Chef Thailand” and “Top Chef Thailand 2024.”

Work Details：

• Managed and operated the Japan Pavilion zone.
• Managed the on-site “Special Cooking Show.”
• Conducted promotional activities.
• Created catalogs and related PR materials.

We managed this project from the initial preparation of the Japan Pavilion’s promotional area to overall planning, including consultations with clients on publicity and collecting information for Thai-language catalogs to introduce the various booths’ products. During the event, we fully executed various tasks, including reception and booth management, to increase attendance at the Japan Pavilion. This year, we also organized a special cooking demonstration with food tastings for attendees—a first for us. To ensure the smooth execution of all activities, we divided responsibilities within the team.